What is a pharmaceutical MOA animation and why you should have one?
Explaining the complex science behind your drug or medical device can be challenging, particularly when you have to pitch to a diverse range of people from KOLs, investors and patients to name a few. Helping your audience visualise your research is a great way to quickly share how you are addressing unmet medical needs in your specialism. Making information simple to understand and sharable to a wider audience.
>> Insights from our Now Medical Studios team
Case study
Check out this case study where we helped our clients Ortho Solutions explain the mechanisms as well as the the subtypes of ankle fractures for surgeons.
What Is A Pharmaceutical MOA Animation and How Can It Be Used?
You might have heard this term being banded around within the pharmaceutical or medical illustrations fields, but what does it actually mean? MOA stands for Mechanism Of Action and refers to the specific process as to how a drug or therapeutic candidate works. This usually means the molecular pathways that are involved or maybe receptors that a drug interacts with to induce its effect. An MOA animation can help to illustrate the molecular, cellular and systemic effects of a therapeutic drug.
In some cases, the MOA of a drug is not actually known, but we are able to measure the effects it has on the body. In other cases, we know exactly how a drug works, which receptors it may be interacting with and how it elicits its effects.
An MOA animation can take this information and break it down into easier to understand and visually appealing material.
Case study
Illustration is versatile and can be used to build your MOA animation as well as provide supporting elements across your website and social media pages. Take a look here how we worked with Shofsky to develop illustrations explaining MOA for their client Entrada.
Explaining the Science.
Being able to clearly explain the MOA of a drug helps patients or healthcare providers conceptualise how disease mechanisms and medicine works. This can also be advantageous in helping to understand what effects drugs have on the body and also to identify potential health conditions where it might be inappropriate to use them or have contradictions when used alongside other drugs.
In the pharmaceutical industry, it is important that any drugs are explained well and to a broad audience. this is important for two reasons:
You want potential patients to understand more about their health as well as what the drugs they are taking are doing to help them make better-informed choices in their healthcare.
Healthcare professionals from a diverse collection of backgrounds can quickly understand what the drug does and can make better-informed decisions on behalf of their patients. Key Opinion Leaders (KOLs) can also use this to inform those working in the field and share this information more readily.
Case study
Take a look at how we created medical animation for a project working with the Vivomotion freelance team for their client, Aqdot™
How can MOA animations be used?
The great thing about MOA animations is their versatility, they can be used in a huge number of ways across a wide variety of platforms. they can easily be embedded into a website, shared on social media or used in conference trade stands to capture a passing audience.
The most important aspect is that videos and animations hold the attention of viewers longer than other forms of marketing or infographic material. Which can be a significant advantage over competitors in today's market. When considering putting together marketing materials or preparing for an investor pitch it would be wise to grab your audiences attention straight of the bat with scientifically accurate, sleek animated graphics.
Using a specialist medical animation such as Now Medical Studios means that the animations you commission will be scientifically accurate whilst keeping ahead of the ever-changing design and animation trends.
Do I need an MOA animation?
To stand out from the crowd and hold your audiences attention, nothing quite compares to animated video content. It is used widely across most industries for communicating to customers, stakeholders and investors alike and the medical and scientific fields are no exception.
Being able to communicate your research efficiently to a broad audience is key to helping people to engage in your work. Increased engagement is more likely to lead to better funding prospects and improved patient awareness.
It can also assist to support your brand giving your audience a consistent and professional message of who you are and what your company does as well as your values.
Who can you call to help?
Commissioning a MOA animation can seem like a daunting and risky process, but engaging the services of a professional medical animation studio who understands your research as well as the current and up and coming trends in the animation industry makes the process easier.
We hope you found this article useful and inspired you to think about how MOA animations can help you achieve your goals.
